Email Marketing Campaigns & Services
How do you get repeat business and earn customer loyalty? Take a lesson from small businesses that long ago grasped the dynamics and importance of building customer relationships through communication. They nurture their customers over time by learning and remembering individual preferences and interests. They acquire this customer information directly from customers through personal interaction. And they keep in touch with customers on a regular basis ensuring their business remains “top of mind.”

Statistics show that it takes six to seven contacts before you can turn a prospect into a customer. All that contact can be expensive, and time consuming. That’s where email marketing becomes a critical part of your marketing efforts.

Good email marketing wins over consumers:

• Well-executed permission email marketing campaigns can have a positive impact on consumers’ attitudes towards companies.
• 67% of US consumers said they liked companies that, in their opinion, did a good job with permission email marketing.
• 58% of consumers said they opened those companies’ emails, while 53% said that such emails affected their personal buying decisions.
  Source: eMarketer
  Reach 'em & Keep 'em!
  
  

  Is your email list optin? If you don't have optin signup confirmation your customers will not feel safe in joining. Does your ISP or hosting company limit the number of emails sent at one time? To prevent spam and server overloads, most hosting companies and ISP's will ban or cancel your account if you go over their per mailing limit and, most of the limits are very small. Are you in compliance with the CAN-SPAM Act of 2003 Federal anti-spam legislation passed in 2003 that requires the following in each email: a legitimate header, a valid "From" address, a straightforward "Subject" line, an unsubscribe/opt-out link and/or instructions and a physical address. It also requires that all unsubscribes are processed within ten days of receipt.

  So, now you've caught the bug, you're convinced you should start an email campaign or do a better job with your current campaign. Where to start?

  1. Your campaign software or scripts should be easy to use
  You need a signup form, a database to collect your email address and other pertinent information, a way for your customers to optout, and, most importantly, a way to track what your customers want.
  2. As a web developer, I know what it takes to manage a mailing list - a lot of work and a conscientious attitude!
  I found a much better solution!

  Don't take our word for it! Take Constant Contact's tour
  Try it FREE for 60 Days!

  Turn visitors into your best customers
  Loyal customers buy more, cost less and tell their friends!

  Ongoing email communications are a great way to keep in touch with your visitors and customers. Keep your business in front of them with timely newsletters, special offers and event announcements. With Constant Contact it's easy and affordable.

  • List Hosting and Management
  • Over 100 customizable templates
  • High email deliverability - 97%!
  • Real-time reporting

  Try it free for 60 days. Low monthly fees start at just $15.

  
  

  
  

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